Comparison
Dor counts people at the door. Meridian counts people AND cross-references with your POS data — so you know what they bought.
See the Full Picture — First Month FreeDor is popular because it solves a real problem: knowing how many people walk through your door. But counting bodies is only step one. The real question is not "how many came in?" — it is "how many bought something, what did they buy, and where did they spend their time?"
Why operators choose Dor
Does one thing well — counts people at the door
Stick a sensor above the door, get counts in minutes
Used by many retail chains for benchmarking traffic
Where Dor falls short
Knowing 500 people walked in means nothing without knowing 340 bought something
You have to manually correlate traffic with sales in spreadsheets
Can't see where people go inside, dwell time, or dead zones
Proprietary sensor per entrance adds up in multi-door or multi-location setups
Ten categories where Dor and Meridian go head to head.
spent manually correlating Dor data with POS exports
for a sensor that only counts — no conversion, no revenue insight
metrics Dor can produce without manual POS correlation
for the full picture — camera AI + POS analytics + forecasting, zero spreadsheets
Dor tells you 500 people walked in on Tuesday. Meridian tells you 500 people walked in, 340 bought something, the average ticket was $27.50, the back-left zone had 12 minutes of average dwell time but only a 22% purchase rate, and your Tuesday lunch conversion dropped 8% compared to last week.
Every week that you run a foot traffic counter without POS cross-referencing, you are paying for data that creates more questions than answers. The spreadsheet gap between "people counted" and "revenue generated" is where real insight lives — and where Dor leaves you on your own.
We will be straightforward. If you run a single-entrance retail store, you only need to benchmark raw traffic volume against other locations in a standardized format, and you have no interest in conversion rates, revenue per visitor, or zone analytics — Dor does its job well.
Dor is also a reasonable fit for large retail chains that have already standardized on thermal sensors across hundreds of locations and need apples-to-apples traffic benchmarking with no additional analytics layer.
Meridian becomes essential when you want to go beyond counting — when you need to understand why traffic converts or does not convert, when you want revenue per visitor trending over time, or when you are tired of spending hours each week in spreadsheets trying to manually bridge the gap between your door counter and your POS system.
No hardware to ship back. No data migration. Connect your cameras and POS, and Meridian handles the rest.
Any IP camera you already own. No proprietary hardware to buy or install.
One-click OAuth with Square, Toast, Clover, and 75+ systems.
Conversion rates, revenue per visitor, zone heatmaps — all automatic. No spreadsheets needed.
Camera AI + POS analytics in one platform. First month free.
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