Enter Your Numbers
Cost of Goods Sold (COGS)
Total food purchases minus inventory change
Alcohol, soft drinks, coffee (optional)
Labor Costs
All employee pay for the period
Health insurance, PTO, etc.
Employer-side payroll taxes
Revenue
Total sales for this period
Optional — for annual savings calculation
How Prime Cost Is Calculated
Prime cost captures the two largest expense categories in any restaurant: what you spend on ingredients and what you spend on people. Together these typically account for 55-65% of total revenue. The remaining 35-45% must cover rent, utilities, marketing, equipment, insurance, and profit.
Every percentage point of prime cost on $1M in annual revenue equals $10,000. A restaurant that reduces prime cost from 66% to 61% on $1M in revenue adds $50,000 to the bottom line — often the difference between losing money and generating a healthy profit.
Prime Cost Benchmarks by Restaurant Type
| Concept | Food Cost | Labor Cost | Prime Cost |
|---|---|---|---|
| Fine Dining | 30-38% | 30-35% | 60-68% |
| Full Service | 28-35% | 28-33% | 55-65% |
| Fast Casual | 25-32% | 25-30% | 55-62% |
| Quick Service | 25-30% | 20-28% | 55-60% |
| Pizza | 20-28% | 25-30% | 50-60% |
| Coffee Shop | 18-25% | 28-35% | 50-58% |
| Bar / Nightclub | 20-25% | 22-30% | 45-55% |